How to Generate a Review Link for Google (and Why It Matters)

I remember the day I met Joe, the owner of Fence Repair Master. He was a small, local service provider who took pride in every fence he fixed—no matter how minor the job.

While his competitors were bigger in size, Joe had one secret weapon: he never hesitated to ask for what he wanted, a review from his customers.

This turned out to be the single most powerful strategy he could’ve used to grow his online reputation. 

The Power of Google Reviews for Local Businesses

Most of us know that Google reviews matter, but it’s easy to underestimate just how big a difference they can make—especially for local service providers. Beyond boosting visibility on Google Maps and search results, these reviews are like digital word-of-mouth. They reassure potential clients that you’re the real deal before they even set foot on your website or pick up the phone.

In Joe’s case, competing with bigger, more established fence repair companies was no small feat. Yet, by actively collecting Google reviews, he was able to build a substantial online presence—showing up where homeowners searched first (Google) and highlighting authentic, positive feedback.

Here’s the kicker: a review link for Google is the single easiest way to gather and share your business’s social proof.

Why Every Local Business Needs a Google Review Link

1. Build Trust Quickly

A well-placed, easy-to-click review link simplifies the process for happy customers. The easier you make it for them, the more likely they are to leave glowing feedback.

2. Boost Your Search Rankings

Google loves businesses with high engagement, which includes frequent, positive reviews. This helps you climb search results so more local customers find you.

3. Outshine Larger Competitors

Don’t let size intimidate you! Joe gained an edge by collecting as many 5-star reviews as possible—proving that quality and positive experiences can outweigh large marketing budgets.

4. Gather Real Feedback

Reviews point out what’s working and what needs improvement. Don’t just collect them—take note of the feedback and keep refining your services.

Joe’s Approach to Sharing His Review Link

Via Email
Sometimes, the simplest approach works best. We sent personal, straightforward messages to past customers:

“Hey [Name]! My website designer asked me to gather reviews from past clients to showcase on my site. I’d love your feedback—would you mind leaving a quick review here?”

Via Text Message
To boost the response rate, Joe also texted homeowners directly:

“Hi [Name]! It was great working with you on your fence repair. If you have a moment, please leave us a review here: [Google Review Link]. Thank you for your support!”

On the Spot
This might not work for everyone, but Joe was comfortable asking in person:

“What would it take to get a 5-star review from you?”

It’s a bold question that shows customers you genuinely care about their satisfaction. In many cases, people were happy to leave a review right then and there.

How to Generate Your Own Google Review Link

Ready to replicate Joe’s success? Here are two simple methods:

Method 1: If Your Google Business Profile Is Already Claimed

1. Go to Google Maps and sign in to the Google account associated with your business.

2. Search for your business name.

3. Click on your listing, then look for the “Share” or “Get more reviews” button.

4. Copy the link provided and save it.

Method 2: If You Haven’t Claimed Your Google Business Profile

1. Visit Google Place ID Finder.

2. Enter your business details to find your Place ID.

3. Copy this Place ID and paste it into the following URL:

https://search.google.com/local/writereview?placeid=<PLACE_ID>

4. For example, if your Place ID is ChIJFR94ThGplVQRZE6xM4K2vME, your Google Review Link is:

https://search.google.com/local/writereview?placeid=ChIJFR94ThGplVQRZE6xM4K2vME

5. Copy and save this URL, which you can share with customers anytime.

For more in-depth guidance, check out How to Get More Google Reviews and Google Review Link Guide.

Make the Most of Your Google Review Link

1. Send It After Completing a Job: Right after a successful project, customers are at peak satisfaction—making them more likely to leave stellar feedback.
   

2. Add It to Your Website & Emails: Put the link in your email signature, on your contact page, or even in a post-job thank-you email.
   

3. Use QR Codes: Turn the link into a QR code and place it on business cards, flyers, or receipts. A quick scan is all it takes for a customer to leave a review.
   

4. Automate Responsibly: While personal outreach often works best, you can use customer relationship tools to automate review requests—just make sure they’re not spammy.

Wrapping Up

Local businesses thrive on community trust, word-of-mouth, and simple gestures that make customers feel valued. For Joe, the “review link for Google” was an organic way to generate buzz around his fence repair services—without pouring money into expensive marketing campaigns.

This same link can help your business, too. Whether you’re just getting started or looking to scale, make the process of leaving a review as seamless as possible. Not only will you boost credibility, but you’ll also create a lasting impression that keeps customers coming back.

By asking the right questions, personalizing your requests, and giving customers an easy way to share their thoughts, you’ll be well on your way to building a robust online presence—one 5-star rating at a time.